Friday, August 21, 2009

When All Else Fails, You Can Fall Back On Perseverance

frustrated woman
One of the hardest things to do when starting your own company is to keep going when everything is against you.


No matter how enthusiastic you are, or how dedicated your employees are, there will be times when it seems useless to continue down the path you so enthusiastically started down at the beginning.  If it can be said about gambling that you need to know when to quit, the reverse is true about running a business.  You have to know when NOT to quit.


There are a few things you need to learn to just accept as fact:
  1. You can't please everyone.

    There will be times when no mater what decision you make, someone will think you are an idiot.  Here's a great example.  You'd think that any employee would be happy to receive a bonus, right? I have literally had the experience of an employee complaining about receiveing a bonus.  (His argument was that we should have put the money back into the business.)  My business partner couldn't understand this.  The advice I gave him was to remember the incident, grow some thick skin and get over it.  Move on.

  2. You will make mistakes.

    Everyone makes mistakes.  You will too.  The best thing you can do when you make a mistake is to learn from it and figure out how to prevent yourself from making the same mistake again.  Don't beat yourself up for it.  Don't obsess about it.  You have a business to run.  THAT is what you need to focus on.

  3. Money will be tight.

    You will probably never have as much money as you want or need to do things the "right" way.  So figure out a way around this obstacle.  You don't let other obstacles get in your way.  Presumably, you are a smart person.  Figure out an alternative solution.  Focus on your cashflow.  Focus on growth.  Cut your costs.  Do whatever it takes.
Franklin D. Roosevelt said, 
"When you come to the end of your rope, tie a knot and hang on." 
I'd like to add to that, 
"...and then start climbing back up."
Don't quit.




photo credit, BrittneyBush

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